The Polish competition authority, UOKiK, has taken action to address consumer concerns regarding the clarity of discount information provided by major retail chains Biedronka and Lidl. Consumers reported difficulties in verifying discounts during their shopping experiences due to complicated promotional systems and unclear pricing labels.

UOKiK's analysis revealed that customers often struggled to understand which promotions applied to their purchases before completing transactions. For instance, Biedronka displayed discount information collectively at checkout rather than item-by-item, while Lidl's promotions were presented under ambiguous terms, making it hard for customers to identify the source and amount of discounts.

In response to these findings, both companies have proposed solutions to enhance the clarity of their promotional communications. Biedronka has implemented a new method for visualizing prices at checkout, ensuring that consumers receive clear information about the type and amount of discounts applicable to each product. Lidl has also made positive changes to how discounts are presented on checkout screens.

UOKiK will continue to monitor the promotional practices of these retailers, emphasizing the importance of clear and understandable information regarding discounts. The authority encourages consumers to report any discrepancies or unclear promotions they encounter while shopping.