On September 25, 2025, Csaba Balázs Rigó, president of the Hungarian Competition Authority (GVH), announced the necessity of a national digital family protection movement aimed at reducing and preventing dangers that families and children face in the digital realm. This declaration was made during the GVH-organized Digital Consumer Protection 2025 conference in Budapest.

The conference featured a keynote speech by Minister of Economic Development Márton Nagy, who stressed the government's commitment to protecting families and consumers. He highlighted the need for stricter consumer protection measures that keep pace with evolving shopping habits and technological advancements, emphasizing the importance of accelerating digitalization in this area.

This was the second Digital Consumer Protection conference organized by the GVH after 2024. Participants discussed various topics, including the intersections of consumer protection and artificial intelligence, the characteristics of influencer marketing, and the impacts of so-called dark patterns on consumer decisions.

In his opening remarks, Rigó emphasized that competition in the digital economy is not just an opportunity but also a responsibility. He noted the rapid development of new business models, communication forms, and technologies that create value while also posing risks. The GVH's mission is to respond to these challenges while prioritizing the protection of consumers, especially families and children, and ensuring fair competition among businesses.

Rigó stated that the digital future should not be passively observed but actively shaped. He called for providing space for innovation while ensuring solid guarantees for consumer protection. He highlighted the importance of transparency in influencer marketing, a firm stance against dark patterns, enhancing digital awareness, fair use of artificial intelligence, and increased protection for children, asserting that there is no room for compromise in these matters.

Following the opening session, participants engaged in panel discussions on the most current topics in digital consumer protection.