The Polish competition authority, known as UOKiK, has launched a consumer awareness campaign titled 'You Have Influence!' aimed at educating buyers about various marketing techniques that can manipulate their purchasing behavior. This initiative comes ahead of Consumer Day, celebrated on March 15, highlighting the power consumers hold in the marketplace.

In the guide, UOKiK emphasizes the importance of being aware of marketing strategies such as free samples, limited-time offers, and expert recommendations that are designed to sway consumer decisions. The authority encourages consumers to recognize these tactics and make informed choices rather than succumbing to pressure.

Drawing on principles from Robert B. Cialdini's work on influence, the guide provides practical tips for consumers to identify and resist these marketing tricks. UOKiK aims to empower individuals by reminding them of their significant role in the economy and the impact of their purchasing decisions.