The Polish competition authority, known as UOKiK, has imposed significant fines totaling over 66 million PLN on Jura Poland and its major retail partners, including RTV Euro AGD, Media Markt, and Media Expert, for participating in a long-standing price-fixing agreement. This illegal arrangement, which lasted from July 2013 to November 2022, involved the companies colluding to set minimum resale prices for Jura coffee machines and related accessories, preventing consumers from purchasing these products at lower prices.

UOKiK's investigation revealed that Jura Poland, as the exclusive importer of Jura coffee machines, collaborated with its official distributors, who were also retailers, to establish fixed prices. The companies not only agreed on minimum resale prices but also coordinated promotional pricing and the types of consumer incentives offered. Jura Poland actively monitored the pricing practices of its distributors and intervened when they attempted to sell products below the agreed prices, threatening to halt supplies or terminate contracts.

The fines imposed on the involved companies were substantial, with Terg facing the largest penalty of over 30 million PLN, followed by Jura Poland with over 12 million PLN, and the other retailers receiving varying amounts. Additionally, Joanna Luto, the former president of Jura Poland during the period of the agreement, was fined nearly 250,000 PLN for her direct involvement in the illegal practices.

This decision is not yet final, as the companies have the right to appeal to the Court of Competition and Consumer Protection. UOKiK has also reminded companies of the potential for leniency under its program, which allows participants in illegal agreements to reduce or avoid fines by cooperating with the authority and providing evidence of the collusion.