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FTC Settles $17 Million Case Against Xponential Fitness for Franchise Misconduct

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The Federal Trade Commission has reached a historic settlement with Xponential Fitness, requiring the company to pay $17 million for violating Franchise Rules and misleading franchisees.

17.03.2026 | Federal Trade Commission


The Federal Trade Commission (FTC) has secured a significant settlement against Xponential Fitness, amounting to $17 million, which will be returned to franchisees. This marks the largest consumer redress in a franchise case in FTC history.

The FTC's allegations against Xponential Fitness include misrepresentation of critical information regarding the costs, risks, and operational details of their franchises. The company, which operates popular fitness brands like Club Pilates and Pure Barre, allegedly left many franchisees unaware of the true nature of their investments.

Key allegations include false claims about the time required to open franchises, with Xponential stating that studios could be operational within six months, while many took over a year. Additionally, the company failed to disclose important legal issues concerning its executives, including past litigations and bankruptcies, which were required under the Franchise Rule.

Xponential also misreported the status of franchisees whose studios had ceased operations, providing outdated contact information and omitting names altogether. Furthermore, the company did not provide accurate and timely Franchise Disclosure Documents (FDDs) to prospective franchisees, hindering their ability to make informed decisions.

The settlement imposes a monetary judgment of $17 million and prohibits Xponential from making further misrepresentations in franchise promotions. It also mandates compliance with the Franchise Rule, ensuring that accurate and timely FDDs are provided to prospective franchisees.

This action is part of the FTC's broader initiative to combat deceptive practices that harm American workers, as highlighted by Chairman Andrew N. Ferguson. The Commission's dual focus on consumer protection and competition positions it uniquely to address these issues effectively.

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