On June 26, 2025, Rigó Csaba Balázs, the president of the Hungarian Competition Authority (GVH), spoke at a conference organized by the Association of Economic and Scientific Societies (GTTSZ) at the Budapest Metropolitan University. He emphasized that artificial intelligence (AI) has the potential to fundamentally change lives, but achieving its societal benefits requires deep economic, scientific, and governmental collaboration.

The conference, titled 'How Should Hungary Proceed in the European Union and the Global World?', featured various experts, including László Palkovics, the government commissioner responsible for AI. Discussions focused on the societal, economic, and cultural impacts of AI, with particular attention given to the upcoming national AI strategy, which aligns with previous GVH proposals.

Balázs outlined the steps the GVH has taken in recent years to understand and regulate AI comprehensively. He noted that their market analysis and the proceedings against Microsoft aimed to create tangible societal value and forward-looking results.

He also highlighted the market power exerted by global technology companies, which is further amplified by the use of AI. Balázs stressed the responsibility of state authorities, including the GVH, to protect the interests of Hungarian citizens and enhance the market entry opportunities for local small and medium-sized enterprises (SMEs).

The GVH concluded its market analysis in the fall of 2024, examining the effects of AI on consumers and market competition. The analysis yielded several important findings and recommendations for lawmakers, which align with the forthcoming national AI strategy. It pointed out that AI could enhance the competitiveness of Hungarian SMEs and emphasized the importance of developing self-learning systems based on smaller languages, like Hungarian, for data sovereignty, security, and cultural identity preservation.

Additionally, on May 30, 2025, the GVH concluded its competition supervision proceedings against Microsoft. As a result, the global tech company committed to training its AI systems on a dataset of 10 billion Hungarian words. Balázs noted that this commitment would significantly improve the user experience for Hungarian consumers and facilitate the integration of technology into the daily operations of local SMEs.