The Competition and Markets Authority (CMA) in the UK has imposed fines totaling £4,240,356 on four prominent sports broadcast and production companies—BT, IMG, ITV, and BBC—after discovering they shared sensitive information regarding freelancer pay rates. This investigation revealed that these companies engaged in unlawful practices that aimed to coordinate payment rates for freelancers, including camera operators and sound technicians, who are essential for producing sports content.

The CMA identified 15 instances where pairs of companies exchanged information about pay, including day rates and pay increases. For example, one company expressed a desire to avoid a bidding war and instead align their rates, while another aimed to present a united front with its competitor. Such actions are considered serious violations of competition law, as they restrict fair competition and can lead to lower wages for workers.

As part of the investigation, the CMA offered leniency to companies that cooperated. Sky, which reported its involvement before the investigation began, was exempt from fines. BT, IMG, and ITV received reduced penalties due to their admissions and cooperation with the CMA. The fines reflect the seriousness of the infringements, with BT facing the largest penalty of £1,738,453, followed closely by IMG and ITV.

In a related development, the CMA has decided to close a separate investigation into non-sports TV production and broadcasting, involving companies like BBC and ITV. Instead of pursuing penalties, the CMA will provide guidance to these businesses to ensure compliance with competition laws. This decision reflects the CMA's ongoing commitment to monitor industry practices and promote fair competition in labor markets.