The Greek Competition Authority will hold a session on December 17, 2025, to review the proposed acquisition of Novibet by Allwyn International AG. This acquisition is under scrutiny as it may significantly impede effective competition in the online betting and casino gaming markets.

Allwyn, a subsidiary of Allwyn AG, operates primarily through OPAP S.A. in Greece, offering both land-based and online gambling services. Novibet, a competitor, also provides online betting and casino services. The two companies are direct competitors in the online betting market, which includes sports betting and casino games.

The authority's preliminary assessment suggests that the merger could strengthen Allwyn's dominant position, potentially leading to a significant reduction in competitive pressure in the oligopolistic markets. Key factors include Allwyn's high market share and the elimination of Novibet as a significant competitor.

The analysis highlights that Allwyn's market share exceeds 50%, and the combined entity would have a substantial customer base, further entrenching its market position. The authority notes that Novibet has played a crucial role in disrupting market dynamics since 2021, capturing significant market share from competitors.

Allwyn has proposed commitments to address competition concerns, but the authority's recommendation is to prohibit the merger unless these commitments sufficiently mitigate the anti-competitive risks. The final decision will consider evidence and opinions from involved parties.