Tekron, operating as Drone TK Australia Pty Ltd, has admitted to engaging in resale price maintenance, which is illegal under Australian competition law. The company directed certain resellers to not advertise or sell DJI drone products below a specified minimum price.

Between April 2024 and June 2025, Tekron included terms in its agreements with resellers that mandated adherence to prices set by Tekron. This included communicating minimum recommended retail prices that resellers could not publicly advertise or sell below.

The Australian Competition and Consumer Commission (ACCC) emphasized the importance of enforcing resale price maintenance laws to protect consumers from inflated costs. ACCC Commissioner Luke Woodward stated that recommended retail prices should only serve as suggestions, and suppliers should not restrict resellers from offering lower prices.

As part of a court-enforceable undertaking accepted by the ACCC, Tekron has admitted to breaching the Competition and Consumer Act. The undertaking requires Tekron to revise its contracts and marketing materials to eliminate any information that could lead to resale price maintenance. Additionally, Tekron must inform resellers that they are free to set their own prices and implement a compliance program for three years.

The ACCC reiterated its commitment to taking enforcement action against businesses engaging in resale price maintenance, highlighting the ongoing priority of addressing anti-competitive agreements and practices.