The Australian Competition and Consumer Commission (ACCC) has filed a lawsuit in the Federal Court against Fewstone Pty Ltd, which operates under the name City Beach. The retailer is accused of selling products containing button batteries that do not meet mandatory safety and information standards, violating the Australian Consumer Law.

Between June 22, 2022, and October 24, 2024, City Beach allegedly offered 70 product lines with button batteries that failed to comply with Australia's safety regulations. This includes a staggering 57,358 individual non-compliant products, which encompass various novelty items such as toys, digital notepads, keyrings, lights, and light-up accessories for Crocs shoes.

ACCC Deputy Chair Catriona Lowe emphasized the dangers posed by button batteries, particularly to young children, who are at risk of serious injuries or even death if these batteries are swallowed or inserted. The ACCC's action aims to hold City Beach accountable for exposing consumers to these risks and for failing to adequately inform them about the dangers associated with button batteries.

The button battery safety standards, which have been in effect since 2022, require products to have secure battery compartments that are resistant to being opened by children. Additionally, safety warnings must accompany these products, advising consumers to seek medical attention if necessary. The ACCC is pursuing penalties, declarations, injunctive relief, and costs in this case, marking the first instance of legal action taken by the ACCC regarding button battery standards.

City Beach is currently conducting a voluntary recall of the affected products, allowing consumers to return them for a full refund. The ACCC urges consumers to check the Product Safety Australia website for details on recalled products and to dispose of them safely if necessary.