StubHub, the largest ticket exchange in the U.S., has agreed to pay $10 million to settle charges from the Federal Trade Commission (FTC) for deceptive advertising practices. The FTC found that StubHub violated the FTC Act and the Fees Rule by not clearly disclosing the total price of tickets, including mandatory fees, on its website.

The FTC's Fees Rule mandates that the total price of live-event tickets must be disclosed upfront to ensure consumers can make informed purchasing decisions. The agency emphasized that price transparency is crucial for a competitive marketplace. The settlement reinforces the FTC's commitment to protecting consumers from misleading pricing practices.

The FTC's action follows a warning letter sent to StubHub in May 2025, indicating that the company was in violation of the Fees Rule. The Rule, effective from May 12, 2025, prohibits businesses from advertising ticket prices without prominently disclosing the total price, which includes all fees and charges.

According to the FTC, StubHub failed to provide the total price for tickets, particularly for high-demand NFL tickets, in its initial pricing displays. The company did not include mandatory fees in the advertised prices and failed to disclose the total price in multiple instances.

The settlement requires StubHub to pay $10 million, which will be used to provide monetary relief to affected consumers. Additionally, the order prohibits StubHub from misrepresenting prices and mandates clear disclosure of all fees and charges associated with ticket purchases.

StubHub must provide redress to eligible consumers who purchased tickets between May 12 and 14, 2025, ensuring that those who were misled by the pricing displays receive compensation. The FTC's complaint and final order were filed in the U.S. District Court for the Southern District of New York.