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Understanding Dark Patterns: A Consumer Awareness Initiative

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Photo: Photo by Michael Walter on Unsplash

The Polish competition authority highlights the manipulative tactics used by businesses to influence consumer behavior, urging consumers to recognize and reject these 'dark patterns'.

13.03.2026 | Polish competition authority


The Polish competition authority has launched an initiative to raise awareness about 'dark patterns'—manipulative design tactics that businesses use to influence consumer decisions.

These tactics include pressuring consumers into choosing more expensive options, complicating the cancellation process, and hiding important information. The authority emphasizes the importance of recognizing these practices to empower consumers to make informed choices.

As part of this initiative, the authority encourages consumers to be vigilant and to say 'NO' to these manipulative strategies. Visual aids have been provided to help consumers identify dark patterns in their online interactions.

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