On March 10, 2025, three retailers—Lifestyle Sports, DID Electrical, and Rath-Wood Home & Garden World—pleaded guilty in Dublin District Court for breaching sales pricing legislation. Each retailer was ordered to pay €1,000 to the Little Flower Penny Dinners charity and cover the costs incurred by the Competition and Consumer Protection Commission (CCPC).

The prosecutions stemmed from online sweeps conducted during the 2023-2024 winter sales season, including Black Friday. These are the first cases prosecuted under new sales pricing legislation introduced in 2022, which mandates that traders must base discounts on the lowest price from the previous 30 days and display this price clearly on tags and advertisements.

CCPC Chair Brian McHugh emphasized the importance of transparent pricing, stating that misleading discounts harm both consumers and competition. He highlighted the necessity for businesses to compete honestly and for consumers to shop with confidence.

The cases were presided over by Judge Anthony Halpin in Dublin Metropolitan District Court. The CCPC has indicated that further investigations are ongoing, and additional prosecutions may follow.

Under the current law, the maximum fine for such offences is €5,000. However, the CCPC is advocating for legislative changes to enable them to impose larger fines based on a business's turnover for serious violations.