Rogers Penalized for Deceptive Marketing Practices
The Competition Tribunal has ruled against Rogers, imposing a $15 million penalty for misleading advertising related to its Infinite wireless plans.
29.10.2026 | Competition Bureau Canada
On October 28, 2026, Jeanne Pratt, the Interim Commissioner of Competition, announced the Competition Tribunal's decision in favor of the Competition Bureau against Rogers. The Tribunal ordered Rogers to pay a $15 million penalty for deceptive marketing practices concerning its Infinite wireless plans.
The Bureau accused Rogers of misleading consumers by advertising its plans as offering unlimited data, while actually imposing significant speed reductions after a certain data threshold was reached. In addition to the financial penalty, the Tribunal mandated Rogers to publish a corrective notice and cover the Bureau's legal costs.
Jeanne Pratt emphasized the importance of truthful advertising, stating that misleading claims can distort consumer choices and undermine trust in the marketplace. The Tribunal's detailed decision is expected to be published in the coming weeks.
The Bureau had initiated this case on December 23, 2024, and the hearings took place between March 30 and May 1, 2026. The misleading advertising provisions of the Competition Act prohibit false claims that promote products or services, and the Bureau had previously warned the telecommunications industry against such practices.
