The Federal Trade Commission (FTC) has announced an extension of the public comment period regarding its proposed enforcement policy statement on personalized pricing. Originally set to close on September 18, 2026, the new deadline for submitting comments is now September 25, 2026.

This policy statement addresses the practice of personalized pricing, which involves using personal data to determine prices based on what a company believes an individual consumer is willing to pay. The FTC's invitation for public input aims to gather diverse perspectives on this emerging pricing strategy.