The Polish competition authority, UOKiK, has received numerous complaints regarding dishonest entrepreneurs selling clothing, footwear, and leather goods online. These fraudulent stores often masquerade as Polish brands, enticing customers with significant discounts. However, consumers are often unaware that they are purchasing from Asian sellers, mainly based in China.

UOKiK President Tomasz Chróstny highlighted the increasing prevalence of fake online stores and hidden dropshipping practices. These dishonest businesses mislead consumers about the origin of their products and services, harming both consumer interests and the reputation of legitimate companies. Consumers are urged to be vigilant and informed to minimize the risk of financial loss and unsuccessful purchases.

Fake online stores often attract bargain hunters with seemingly legitimate offers and professional-looking websites. However, consumers should be cautious of unusually low prices, poor language quality in communications, and incomplete business information. Additionally, the lack of clear return policies or the presence of an address in a distant Asian country should raise red flags. Many consumers find that after making a payment, the goods are not shipped, or the products received do not match the advertised images.

Chróstny emphasized that consumers are often surprised to discover they have purchased from a Chinese entity, despite the website suggesting a Polish business. This raises concerns about delivery times, return procedures, and the legitimacy of the offers. Returning products purchased from such sites can be complicated and costly, as items must often be sent back to an Asian address, which does not adhere to European consumer protection standards.

Moreover, the hidden dropshipping model complicates matters further, as consumers may not realize they are buying from a third-party intermediary rather than the store itself. UOKiK is currently investigating advertising practices on social media platforms like Facebook and Instagram, where these fraudulent businesses often promote their offers.

Consumers are encouraged to be cautious of advertisements on social media, especially those claiming liquidation sales or requesting support for new local brands. They should also be wary of websites with unusual domain extensions, misspelled brand names, and vague contact information. UOKiK has compiled a guide to help consumers identify potential scams and protect themselves while shopping online.