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Latvian Authority Approves Merger of Consumer Goods Wholesalers

goods on shelf
Photo: Photo by Nathália Rosa on Unsplash

The Latvian competition authority has granted permission for JNG Investments OÜ to acquire decisive influence over UAB 'VILANDRA', concluding that the merger will not harm competition.

02.07.2025 | Latvian competition authority


On June 26, 2025, the Latvian competition authority, known as KP, approved the merger between JNG Investments OÜ, an Estonian company, and UAB 'VILANDRA', a Lithuanian firm. The KP determined that the merger would not significantly harm competition in the market.

JNG Investments OÜ operates primarily in the logistics and wholesale of everyday consumer goods across Estonia, Latvia, and Lithuania. Meanwhile, UAB 'VILANDRA' is involved in the wholesale distribution of food and cosmetic brands such as Haribo and Neutrogena in the Baltic states.

The activities of both companies overlap in the wholesale market for everyday consumer goods in Latvia, where they distribute various food products, beverages, and household items. The KP assessed the information provided by the companies and concluded that the merger would not substantially alter the market structure or reduce competition.

To prevent significant reductions in competition due to mergers, the Latvian competition law requires that such transactions receive approval from the KP. This regulatory oversight aims to prevent structural changes that could limit consumer choices or lead to non-competitive pricing in the long term.

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