The Australian Competition and Consumer Commission (ACCC) has initiated a review into unsolicited selling and lead generation practices, responding to a designated complaint from the Consumer Action Law Centre. This review aims to address concerns regarding the potential financial harm these practices may cause to consumers, particularly those who are vulnerable or disadvantaged.

Unsolicited selling occurs when salespeople approach consumers without prior invitation, often through methods such as door-to-door selling, cold calling, or social media advertising. The ACCC recognizes that these practices can lead to significant consumer harm and is committed to understanding their impact across various consumer groups.

As part of the review, the ACCC will investigate several key areas, including the consumer experience with unsolicited selling, the sales structures and practices involved, and the role of lead generation. The review will also assess whether there are any issues related to the application of the Australian Consumer Law, particularly concerning unsolicited consumer agreements.

The ACCC has opened a consultation process, inviting feedback from a wide range of stakeholders, including businesses, industry associations, government entities, and consumer groups. The consultation period will close on July 31, 2025, after which the ACCC will publish a report detailing its findings and any potential actions that may follow.

This review marks the first designated complaint received under the new designated complaints framework established in the Competition and Consumer Act 2010, which came into effect on May 1, 2024. The ACCC is required to respond to designated complaints within 90 days, outlining any further actions that may be taken.