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Fatima Shahid

ACCC Discovers Misleading Online Retail Policies in Australia

03.02.2025 | Australian competition authority

The Australian Competition and Consumer Commission (ACCC) has found numerous retail websites with potentially misleading return policies and terms that may violate consumer law.


The Australian Competition and Consumer Commission (ACCC) recently conducted a sweep of over 2,000 retail websites in Australia, uncovering several businesses that may be violating the Australian Consumer Law (ACL) with their return policies and terms and conditions.

During the review, the ACCC identified numerous instances where businesses made potentially misleading statements regarding consumers' rights to exchange, refund, or return products. ACCC Deputy Chair Catriona Lowe emphasized that under the ACL, consumers have fundamental rights that cannot be overridden by business policies.

Some of the concerning practices included imposing time limits for returning faulty products, blanket 'no refund' policies, and misleading references to manufacturer warranties as the sole remedy for faulty goods. Specific problematic statements included claims that opened items could not be exchanged or that sale items were non-returnable.

In response to these findings, the ACCC issued warning letters to several businesses, prompting many to revise their return policies and improve the clarity of consumer guarantee messages on their websites. The ACCC remains committed to ensuring compliance with consumer guarantees and will continue to monitor this area closely.

The ACCC has also been advocating for law reforms to enhance consumer protections, including potential penalties for businesses that fail to comply with consumer guarantee obligations. These reforms aim to strengthen consumer rights and ensure businesses adhere to their legal responsibilities.

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