The Netherlands Authority for Consumers and Markets (ACM) has conducted a check revealing that 61% of the largest Dutch online stores are not digitally accessible. This lack of accessibility means that individuals with disabilities, such as those with visual impairments, are unable to place orders on these websites.

ACM's oversight activities involve collaboration with individuals with disabilities to identify accessibility issues. The European Accessibility Act, effective since June 28, 2025, mandates that online stores must be accessible to ensure equal participation in the digital economy. Companies that do not improve their accessibility risk facing enforcement actions from ACM.

Özlem Sehirli, Manager for Consumer Protection at ACM, emphasized the importance of making digital services accessible to everyone, stating that many online stores still exclude individuals with disabilities from making online purchases. ACM is committed to improving this situation through its oversight efforts.

In addition to testing websites, ACM has commissioned a study to assess the knowledge and efforts of online stores regarding digital accessibility. The study indicates that while many companies plan to enhance accessibility, there is a significant variation in their knowledge and actions. Common barriers include lack of time, money, and technical expertise.

The rules on digital accessibility apply to companies with ten or more employees or an annual turnover exceeding 2 million euros. ACM provides guidance on steps companies can take to improve their website accessibility, highlighting that an inaccessible online store risks losing customers.