The Finnish Competition and Consumer Authority (FCCA) has taken action against Wolt, a food ordering and delivery platform, due to concerns that its contractual terms could lead to market concentration and weaken competition. The authority's intervention prompted Wolt to modify its terms during an ongoing investigation, which is set to reveal the effects of these changes by the end of the year.

In 2022, the FCCA initiated a self-directed investigation to evaluate whether Wolt's exclusive agreements and price parity clauses violated competition laws. These exclusivity agreements required restaurants to sell exclusively through Wolt, while the price parity clause prevented them from charging higher prices on Wolt than at their own locations. This arrangement raised concerns about the potential exclusion of competitors and the overall impact on market dynamics.

Wolt currently dominates the Finnish food delivery market, holding a market share of approximately 70-80%, with only one other competitor, Foodora. The FCCA's analysis of sales data indicated that customers were more likely to switch from Foodora to Wolt when following restaurants that had exclusivity agreements with Wolt, leading to a significant concentration of sales on Wolt's platform.

The price parity clause was particularly problematic, as it restricted restaurants' pricing flexibility and could lead to higher prices for consumers. Some restaurants reported that they had to raise prices or alter their offerings at their own sales points due to the constraints imposed by Wolt's terms. With the abandonment of the price parity clause, restaurants now have greater freedom to set their prices across different sales channels.

In February 2024, the FCCA provided Wolt with a preliminary assessment indicating that its exclusivity and price parity terms were in violation of competition rules. Wolt has committed to abandoning these terms by October 2024. The FCCA concluded its investigation in May 2025, confirming that Wolt had ceased using these restrictive terms. The authority is now analyzing the competitive landscape following these changes, with findings expected to be published later this year.

The FCCA remains vigilant in monitoring the digital platform market and will continue to intervene against competition-restricting practices as necessary.