On August 19, 2026, the Competition Bureau of Canada announced its intention to challenge Nortera Foods Inc.'s proposed acquisition of B&G Foods Canada’s Green Giant and Le Sieur brands. The Bureau has expressed concerns that the deal could lead to increased prices and reduced choices for Canadian consumers.

To provide further context on its concerns, the Bureau will hold a technical briefing for accredited media. This session will include opening remarks from Anthony Durocher, Acting Senior Deputy Commissioner of the Mergers and Monopolistic Practices Branch, and a question-and-answer segment with Ariane Jaros-Denis, Associate Deputy Commissioner of the Mergers Branch.

The briefing is scheduled for 1:00 p.m. EST on the same day and will be conducted virtually. Media representatives are encouraged to register in advance to receive access to the event.