The Federal Trade Commission (FTC) has issued a permanent order against Forever Living Products International LLC and its key operators, Gregg Maughan and Aidan O’Hare, for making deceptive earnings claims that misled consumers about potential profits from their multilevel marketing (MLM) business.

The FTC's complaint alleges that Forever Living attracted new participants, known as Forever Business Owners (FBOs), by promoting false and unsubstantiated earnings claims. Most FBOs reportedly earned little to no money, with data showing that at least 77% of them did not receive any compensation over the last five years.

According to the FTC, Forever Living used various marketing strategies, including in-person meetings, social media, and promotional materials, to create an illusion of substantial income potential. The company misrepresented the earnings of participants and falsely implied that those who did not earn money were simply not trying hard enough.

The proposed order requires Forever Living and its operators to substantiate any earnings claims made to consumers and prohibits them from misrepresenting the likelihood of participants earning money or recruiting others. The FTC emphasizes that deceptive earnings claims not only mislead potential workers but also divert them from genuine job opportunities.