European Commission Imposes €890 Million Fine on Google for DMA Violations
The European Commission has fined Google €890 million for violating the Digital Markets Act by self-preferencing its services and restricting app developers from steering consumers to alternative purchase channels.
22.07.2026 | European Commission DMA Unit
The European Commission has taken decisive action against Google, imposing a total fine of €890 million for breaches of the Digital Markets Act (DMA). This includes a €460 million fine for self-preferencing its own services in Google Search and a €430 million fine for anti-steering practices on Google Play.
Under the DMA, companies designated as gatekeepers are prohibited from favoring their own services over those of competitors. The Commission found that Google consistently displayed its own services, such as shopping and travel results, more prominently than those of third parties, violating the DMA's requirements for fair and transparent ranking.
Additionally, the Commission identified that Google restricted app developers from informing customers about alternative, often cheaper, purchasing options outside of Google Play. This anti-steering behavior prevents developers from promoting their offers freely, which is a clear violation of the DMA's stipulations.
The fines serve as a warning to Google to rectify these non-compliance issues and adhere to the regulations set forth in the DMA, ensuring a fairer digital marketplace.
