The Polish competition authority has released a guide titled 'Don't Click Blindly! From Persuasion to Dark Patterns' to raise awareness about deceptive online practices that can mislead consumers during their shopping experiences.

As online shopping becomes increasingly convenient, it is essential for consumers to recognize when this convenience may work against them. The authority's president, Tomasz Chróstny, emphasizes the importance of making conscious decisions rather than being swayed by design elements that prioritize speed over informed choice.

The guide outlines common tactics used by websites and applications, such as pre-selected options, hidden fees, and time pressure, which can lead to hasty decisions. It encourages consumers to take a moment to evaluate their choices and to be aware of how their attention and data are being manipulated.

Practical tips include checking total costs before payment, reading pre-selected options carefully, comparing offers, and resisting pressure to make quick decisions. The authority urges consumers to download the guide and utilize it in their daily online shopping to regain control over their purchasing decisions.