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Estonian Competition Authority Concludes Retail Sector Investigations and Clarifies Fair Trading Guidelines

a store filled with lots of clothes and luggage
Photo: Photo by Artem Beliaikin on Unsplash

The Estonian competition authority has completed investigations into retail companies, assessing the clarity and legality of their trading practices and contract terms.

04.08.2026 | Estonian competition authority


The Estonian competition authority, Konkurentsiamet, has concluded its investigations into the retail sector, focusing on the clarity, transparency, and legality of trading practices and contract terms used by retailers.

During the oversight process, the authority analyzed contracts and practices of various companies, gathered opinions from market participants, and considered explanations and changes made during the proceedings.

Helena Tipka, the service manager at Konkurentsiamet, stated that the investigations provided valuable insights into the practices within the retail sector and highlighted areas where market participants require greater legal clarity. Key issues addressed included various fees, the use of offsetting, and other contract terms that may raise compliance questions with fair trading regulations.

Konkurentsiamet expressed gratitude to market participants for their cooperation and explanations during the investigations. The authority believes that clear and balanced trading relationships support the functioning of the agricultural and food supply chain, benefiting both consumers and the Estonian economy.

As a result of the investigations, Konkurentsiamet has established positions on several important issues, including non-sales-related fees, the potential transfer of buyer business risks to sellers, the use of offsetting, and the transparency of contract terms. The authority has created guidance materials to help businesses proactively assess their practices and ensure compliance with fair trading regulations, which are publicly available on their website.

Konkurentsiamet emphasizes that clear, justified, and legally compliant contract terms can prevent disputes and support reliable trading relationships throughout the supply chain. The authority plans to enhance awareness in the sector based on the experiences gained from the investigations, including the release of updated fair trading guidelines and additional guidance materials, as well as organizing information days and training for businesses.

Concerns about unfair trading practices can be reported to Konkurentsiamet through their tip-off portal or via email.

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