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Six Out of Ten Internet Users Made Online Purchases in Late 2024

12.06.2025 | Spanish competition authority

A recent report from the Spanish competition authority reveals that 60% of internet users engaged in online shopping during the second half of 2024, highlighting a significant trend in consumer behavior.


The Spanish competition authority, known as CNMC, has published findings indicating that a substantial portion of the online population, specifically six out of ten internet users, made purchases online in the latter half of 2024. This statistic underscores the growing reliance on e-commerce among consumers in Spain.

The report emphasizes the importance of maintaining competitive markets to ensure that consumers benefit from fair prices and quality services. The CNMC is committed to monitoring market activities to prevent anti-competitive practices that could harm consumers and businesses alike.

As online shopping continues to rise, the CNMC is focused on ensuring that regulations are in place to foster a healthy competitive environment. This includes addressing issues related to market dominance and unfair practices that could disadvantage smaller retailers.

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