In March 2023, the Danish Competition Council determined that ØnskeBørn A/S had breached the Competition Act by coordinating prices for baby and children’s products. The Council sought a fine of 9 million DKK against the company.

ØnskeBørn contested the ruling in the Maritime and Commercial Court, aiming for acquittal. However, following the company's bankruptcy, the bankruptcy estate opted not to engage in the proceedings. Consequently, the court issued a default judgment in favor of the Competition Council, imposing the fine on ØnskeBørn A/S.

The price coordination by ØnskeBørn occurred through communications from the chain office to its members, covering a period from October 2016 to November 2018. This included coordination on both “own products” and “exclusive products,” as well as on “other products” on two occasions in spring 2020.

ØnskeBørn A/S functioned as a chain company facilitating cooperation among independent businesses within the ØnskeBørn network, particularly in purchasing. The company declared bankruptcy in spring 2025.