The Croatian Competition Agency (CCA) has initiated a market study into the grocery retail sector in response to consumer inquiries and media reports regarding similar retail prices for food products across Croatia. The focus of the inquiry is on how prices for ten selected food items have been set by the six largest grocery retailers in the country, alongside an analysis of suppliers' plans to increase purchase prices in 2025.

The study examined a sample of ten food products, including fresh milk, yogurt, chicken, and soft drinks, which were randomly selected. Notably, products subject to maximum retail price regulations were excluded from the analysis. The retail price data was collected over a six-month period from September 1, 2024, to February 28, 2025, involving the largest retail chains based on CCA's annual market surveys.

In addition to price analysis, the CCA reviewed media claims regarding suppliers notifying retailers of upcoming price increases. Questionnaires were sent to retailers to gather data on purchase and retail prices, gross margins, and pricing methods. The inquiry also included price list notices from suppliers proposing increases for various products.

The findings revealed that retail prices for most examined products varied among retailers during the study period, with each retailer independently determining their pricing while observing competitors. Retailers attributed price differences to factors such as tax burdens, market trends, and high food imports. For bakery products, higher gross margins were linked to elevated write-off rates and additional operational costs.

Regarding suppliers' notifications of planned price increases, the study found a wide range of proposed price hikes, varying from 2.5% to 33%, depending on the supplier and product. After a comprehensive review, the CCA concluded that there were insufficient grounds to initiate proceedings against the retailers or suppliers for anti-competitive practices under Croatian law.