The Federal Trade Commission (FTC) has highlighted its ongoing efforts to combat impersonation scams, which have become the top reported fraud category in recent years. Since the Impersonation Rule took effect in 2024, the FTC has removed 19 websites impersonating the agency and has taken enforcement actions resulting in over $80 million in consumer redress.

Christopher Mufarrige, Director of the Bureau of Consumer Protection, emphasized the seriousness of these scams, stating that the FTC will continue to enforce the law against those who deceive consumers by pretending to be affiliated with legitimate entities. The Impersonation Rule provides the FTC with stronger tools to seek restitution for affected consumers and impose civil penalties on violators.

Since April 2025, the FTC has initiated eight law enforcement actions against various entities for violating the Impersonation Rule. These include cases against MediaAlpha for deceptive claims in the health insurance market, Consumer Impact Recovery for posing as a debt collector, and Credit Glory, which allegedly took $200 million from consumers, including military servicemembers.

In addition to enforcement actions, the FTC has worked to take down websites impersonating the agency itself. The agency has successfully had 19 fraudulent websites removed by notifying domain registrars of the violations. The FTC is also seeking public comment on potential updates to the Impersonation Rule to address the role of digital platforms in facilitating these scams.

Furthermore, the FTC launched the Never Ever campaign in June, a public-private initiative aimed at educating consumers about government and business impersonation scams. This campaign involved over 140 participants who disseminated information through various channels to help the public recognize and avoid such scams.