The Competition Bureau of Canada has issued a reminder to businesses regarding the importance of transparency in promotional contests. These contests, which can be found in various forms such as lottery draws and social media giveaways, must adhere to specific guidelines to ensure consumers are not misled.

Businesses are required to disclose essential information about their contests, including the number and value of prizes, regional prize allocation, any purchase requirements, and the method of winner selection. This information should be easily accessible to consumers without unnecessary barriers.

Furthermore, the Bureau emphasizes that making false or misleading claims about contests is prohibited. Consumers are encouraged to report any deceptive contests they encounter to the Competition Bureau for further investigation.