The Italian competition authority has initiated an inquiry into pricing algorithms used in passenger air transport for routes to and from Sicily and Sardinia. This investigation aims to address the need for greater transparency in airline pricing.

Following feedback from airlines after the release of a preliminary report, the authority is engaging with the European Commission to discuss necessary initiatives that would facilitate fare comparability and improve competitive dynamics in the affected markets.

The air transport sector is heavily regulated at the European level, which impacts transparency and comparability of fares. The preliminary report published by the authority highlights significant issues regarding the transparency and comparability of air transport service prices.

Stakeholder observations and further analyses have revealed a lack of comparability in ticket prices and ancillary services presented to consumers. This results in substantial search costs, making it difficult for consumers to understand price variables when making purchasing decisions.

Particularly, the issue of offer comparability arises in a context where the purchase of ancillary services—such as seat selection, cabin baggage, and checked baggage—is exercised by nearly half of travelers. The value of these services constitutes a significant portion of airline revenues.

Therefore, the authority believes that implementing tools to enhance effective comparability of offers, including optional service pricing components, is crucial for stimulating demand mobility and encouraging companies to compete on price.