The Netherlands Authority for Consumers and Markets (ACM) has released its final report following a market investigation into veterinary services for pets. The report aims to enhance protections for pet owners against escalating prices and unnecessary treatments.

ACM's findings align with its earlier draft report, emphasizing the need for prohibiting commercial incentives for veterinarians. The authority is collaborating with the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature (LVVN) and the veterinary sector to discuss the report's recommendations.

After a public consultation that garnered 84 responses from pet owners and industry professionals, ACM has refined its recommendations. These include improving responsible pet ownership through better education for pet owners and stricter regulations for breeders and sellers, particularly focusing on low-income households.

ACM has noted a significant evolution in the veterinary market, with increased commercial pressures leading to higher prices and potential overtreatment. The authority suggests implementing safeguards similar to those in human medical care, including prohibiting profit-based incentives for vets and establishing professional standards for common treatments.

Additionally, ACM recommends enhancing the availability of emergency services and preventing further consolidation of veterinary clinics in underserved areas. The authority aims to ensure transparency by publishing responses from businesses and organizations involved in the consultation.