The Polish competition authority, UOKiK, has introduced an innovative tool called DRAKE, designed to detect dark patterns in websites and applications that manipulate consumer decisions. Dark patterns can lead to unintended clicks, purchases, or consent, making it crucial for consumer protection.

DRAKE utilizes artificial intelligence to analyze the content, appearance, and code of digital platforms, highlighting elements that require further scrutiny by the authority. This project recently won the 2026 ICPEN - World Bank Group Consumer Protection Contest in the category of Busting Dark Patterns.

Examples of dark patterns include misleading countdown timers, hidden opt-out buttons, and simplified consent processes that obscure the option to refuse. The rapid evolution of online stores and services poses a challenge for consumer protection agencies, which struggle to keep pace with these changes.

UOKiK's DRAKE tool enhances the efficiency of identifying potential dark patterns, allowing experts to focus on the most concerning practices. The tool combines technology with the authority's expertise, enabling quicker analysis of numerous websites and identifying misleading practices that require further evaluation.

While DRAKE aids in the detection process, it does not make legal judgments or determine violations. Experts at UOKiK verify the findings and decide on the next steps based on the evidence collected. The tool is already being used in ongoing investigations into the practices of several bookmakers.

UOKiK's DRAKE project, funded by the European Union, not only addresses domestic consumer protection issues but also shares insights with international consumer protection authorities, highlighting its global significance.