The Hungarian Competition Authority (GVH) is preparing consumers for the upcoming Black Friday on November 27, 2026, by offering practical tips to navigate the potentially misleading discounts and promotions that often accompany this shopping event.

In the weeks leading up to Black Friday, many retailers begin advertising significant discounts, sometimes claiming reductions of up to 80-90%. However, these offers may only apply to limited stock items or may not be available at all. The GVH warns consumers to be cautious of such tactics that exploit the heightened shopping frenzy.

To ensure a safe shopping experience, the GVH advises consumers to consider whether they truly need the product before making impulsive purchases. They recommend verifying the actual discounted price, including any additional costs like shipping, and checking the terms of the discount.

Consumers should also confirm the retailer's customer service availability, as a lack of contact options can complicate complaint resolutions. Familiarizing oneself with the important sections of the General Terms and Conditions (GTC) is also crucial, as these do not change from product to product.

The GVH emphasizes the importance of using independent sources, such as online price comparison websites and apps, to help consumers find the best deals and avoid misleading advertisements. These platforms can provide historical price data to identify any suspicious price increases prior to Black Friday.

Additionally, consumers are cautioned to be skeptical of online reviews, as they can be manipulated or even fabricated. The GVH highlights that it will closely monitor pricing practices during the Black Friday period and will take necessary actions if any violations are detected.

Retailers are also encouraged to adhere to legal requirements regarding promotions, with the GVH providing educational resources to help them comply with regulations.