The Hungarian competition authority (GVH) has raised concerns about the increasing popularity of mobile games among children, noting that three-quarters of primary school students regularly play digital games. The GVH highlights the psychological tactics used by game developers to keep players engaged, which can be particularly harmful to children who are more susceptible to manipulation.

In a recent analysis, the GVH examined the market for mobile games aimed at children and compiled essential advice for parents to protect their children from misleading offers and the adverse effects of video games. The authority emphasizes the importance of awareness regarding deceptive practices, often referred to as 'dark patterns', that encourage players to spend more time and money on games.

Examples of these manipulative tactics include misleading game presentations, time-limited offers, and in-game purchases tied to complex virtual currencies. The GVH advises parents to monitor the games their children play, discuss the potential tricks used by developers, and set clear spending limits for in-game purchases.

To promote digital awareness among children, the GVH has launched a Digital Awareness Program, which includes interactive presentations on the dangers of online shopping. The program is open for continuous registration, providing resources for students and teachers alike.

Additionally, the GVH is encouraging children to express their views on the future of artificial intelligence through a national competition for grades 5-8, allowing them to submit presentations, short videos, or posters.