On October 9, 2025, the president of the Hungarian Competition Authority (GVH), Csaba Balázs Rigó, highlighted the importance of protecting children and families in the digital realm at the 'Together for Consumers' conference organized by the National Trade and Consumer Protection Authority (NKFH) in Budapest.

Rigó pointed out that younger generations are born into the digital world but are often vulnerable to manipulative content. He stressed that protecting children is not only a consumer protection issue but also a social responsibility that requires collective action.

The conference brought together representatives from various state agencies, authorities, and civil organizations involved in consumer protection. Rigó emphasized that the Hungarian consumer protection system is comprehensive and unique, with multiple authorities working daily to safeguard consumers.

He noted that the GVH oversees the proper functioning of economic competition mechanisms and works to prevent or eliminate practices that restrict or distort competition. Through these efforts, the GVH serves the interests of consumers and supports the competitive position of Hungarian businesses.

Rigó mentioned that only nine EU member states have similar consumer protection powers as the GVH. The authority primarily initiates consumer protection proceedings in cases of suspected unfair or misleading commercial practices affecting a wide range of consumers.

He called for active cooperation among authorities to ensure effective law enforcement in the extensive field of Hungarian consumer protection. Rigó cited the collaboration with the Ministry of National Economy to combat illegal tobacco substitutes and online gambling violations as examples of this cooperation.

Furthermore, he highlighted the significance of taking active measures against large technology companies, which exert market power that is exacerbated by the use of artificial intelligence. He stressed the responsibility of state authorities, including the GVH, to protect the interests of Hungarian citizens and the market entry opportunities for local small and medium-sized enterprises.

Finally, Rigó announced the need for a national professional initiative—a digital family protection movement—to reduce and prevent digital threats to families and children, reiterating the urgent call to protect children in the digital space.