The Competition and Markets Authority (CMA) has published updated proposals to enhance user choice for millions of Google Android and Chrome customers in the UK. These proposals are a response to the evolving landscape of online search, particularly with the rise of AI services like ChatGPT.

Under the new proposals, Google will be required to offer Android and Chrome users a selection of search services upon first use of their devices, with annual prompts to reassess their default provider. Additionally, AI assistants that meet specific technical and security criteria will be included in these options.

Another key aspect of the proposals is the requirement for search providers to clearly attribute content from publishers, ensuring users can easily identify the sources of their search results. CMA Chief Executive Sarah Cardell emphasized the importance of adapting to the changing ways people search for information online and the need to future-proof user options.

The CMA is currently seeking public feedback on these proposals until October 9, with a final decision expected by the end of the year. This initiative is part of the CMA's broader efforts to promote competition and innovation in the digital market.