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[Decision Summary] Approval of Avon International's Acquisition of Natura & Co UK Holdings

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The Polish Competition Authority has approved the acquisition of Natura & Co UK Holdings by Avon International Limited without any conditions or remedies.

22.10.2025 | Polish Competition Authority (DKK)


The Polish Competition Authority (UOKiK) issued Decision No DKK-245/2025 on October 23, 2025, granting approval for Avon International Limited, based in Birmingham, UK, to acquire control over Natura & Co UK Holdings Limited, located in Bristol, UK.

This decision follows a request from Avon International and was made under the provisions of the Polish competition law, specifically Article 18 in conjunction with Article 13 of the Act on Competition and Consumer Protection.

Notably, the authority opted not to provide a detailed justification for the decision, as it fully aligned with the request of the parties involved and did not address any contentious interests or result from an appeal.

The decision allows Avon International to proceed with the acquisition without any imposed conditions or remedies, indicating that the merger is not expected to significantly harm competition in the relevant market.

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