Das Bundeskartellamt hat den Vorschlag von RTL intensiv geprüft, die Vermarktung von TV-Werbeflächen von RTL2 zu übernehmen. Im Ergebnis hat die Behörde den Unternehmen mitgeteilt, dass es hierfür aktuell keinen Spielraum sieht.

German Competition Authority Rejects RTL's Advertising Cooperation Proposal with RTL2

The Bundeskartellamt, Germany's competition authority, has conducted an in-depth review of RTL's proposal to manage the advertising spaces of RTL2. This proposal aimed to enhance the advertising capabilities of both channels.

 After careful consideration, the authority concluded that there is currently no scope for allowing this cooperation. The decision reflects the authority's commitment to maintaining competitive practices in the advertising market.

 This ruling underscores the importance of regulatory oversight in preventing potential anti-competitive behavior in media and advertising sectors, ensuring that competition remains fair and robust.



German Competition Authority Rejects RTL's Advertising Cooperation Proposal with RTL2

The German competition authority has thoroughly examined RTL's proposal to take over the advertising marketing of RTL2 and found no room for approval.