The JouéClub group has notified the Autorité de la concurrence of the acquisition of exclusive control of assets belonging to the Ludendo group concerning, in France, 120 stores operated under the La Grande Récré or Starjouet banners.



The notification follows on from the decision of the Paris Commercial Court on 9 June 2023, as part of court-ordered liquidation proceedings (liquidation judiciaire), to assign the aforementioned assets to JouéClub.

Public consultation



The Autorité wants to explore whether any operators in the toy retailing sector would potentially be interested in taking over all or some Ludendo points-of-sale in France.



To that end, the Autorité has decided to give all interested operators the opportunity to respond freely as part of a public consultation. Operators are invited to submit their responses to the Mergers Registry (greffe.concentrations@autoritedelaconcurrence.fr) by 7 May 2024.
      
      
      

                
          
            Attention
      
            

Please note that the questionnaire in no way prejudges the outcome of the investigation into the transaction, which is conducted pursuant to Articles L. 430-6 and L. 430-7 of the French Commercial Code (Code de commerce). The Autorité may clear the transaction without remedies, impose remedies or even prohibit the transaction if deemed detrimental to competition.



Furthermore, the questionnaire does not necessarily mean that the assets concerned will be put up for sale and is also without prejudice, where applicable, to any agreement on the terms of such a sale or to the approval of potential buyers by the Autorité.



In the context of its merger control mission, consultations (“market tests”) enable the Autorité to assess the effects of the transaction, build its decision-making practice and define the relevant markets in close collaboration with the market stakeholders.
      
      

                
          
        
          
            Questionnaire (Word) (in French)
      
          
        
                  
            
            Download the document
      
          
              
      

                
          
        
          
            Appendix to the questionnaire (Excel) (in French)
      
          
        
                  
            
            Download the document
      
          
              
      

                
          
  
    Contact(s)
          
                
          
              
          
        
              


      
      
      
  
    
      
            Nicola Crawford
      
      
            Communication officer
      
    
    
      
            +33155040151
      
      
     Contact us by e-mail

Autorité de la concurrence opens public consultation on JouéClub's acquisition of Ludendo assets

The JouéClub group has informed the Autorité de la concurrence about its plan to acquire exclusive control of assets previously owned by the Ludendo group, which include 120 stores operating under the La Grande Récré or Starjouet brands in France.

Following a decision by the Paris Commercial Court in June 2023 to assign these assets to JouéClub during court-ordered liquidation proceedings, the Autorité is now seeking input from potential operators interested in taking over some or all of Ludendo's points-of-sale in France through a public consultation.

Operators in the toy retailing sector have been invited to participate in the consultation by submitting their responses to the Autorité's Mergers Registry by 7 May 2024.

The consultation aims to gather insights from market stakeholders to help the Autorité assess the effects of the transaction, develop its decision-making process, and define relevant markets in collaboration with industry players.



Autorité de la concurrence opens public consultation on JouéClub's acquisition of Ludendo assets

The Autorité de la concurrence has initiated a public consultation regarding JouéClub's acquisition of assets from the Ludendo group, including 120 stores in France under the La Grande Récré or Starjouet banners.