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Interflora Fined €400,000 for Misleading Delivery Practices

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Photo: Fatima Shahid

The Italian Competition Authority has fined Interflora Italia €400,000 for failing to meet delivery promises and providing misleading information about flower orders.

28.01.2025 | Italian competition authority


The Italian Competition Authority has taken action against Interflora Italia S.p.A., imposing a fine of €400,000 due to unfair commercial practices that violate consumer protection laws.

Investigations revealed that Interflora failed to deliver flowers on the same day or within the promised timeframes, leading to significant consumer dissatisfaction. Additionally, customers received flowers that did not match their online orders in terms of quality and bouquet type.

Furthermore, the company was criticized for not providing clear and accessible information regarding delivery costs on its online platform, which contributed to the misleading nature of its sales practices.

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