H&M Hennes & Mauritz Pty Ltd (H&M Australia) paid A$138,600 in penalties after the Australian Competition and Consumer Commission (ACCC) issued seven infringement notices. The notices concerned the alleged supply of 4,473 items across four types of children’s clothing: pyjamas, dressing gowns, poncho towels with ties and footed all-in-one pyjamas.

Australia’s safety standard requires children’s nightwear to carry an appropriate “high fire danger” or “low fire danger” warning, depending on the garment’s composition and flammability test results. Some items had no warning label; others had labels that did not meet the standard’s requirements for the warning or its placement. The products met the standard’s flammability requirements, but the ACCC said the missing or inadequate warnings could leave parents and carers unaware of the risks near heat or flame.

H&M Australia issued voluntary recalls in July 2024, April 2025 and June 2025. It admitted that its conduct contravened, or was likely to contravene, the Australian Consumer Law and gave the ACCC a court-enforceable undertaking. The commitments include an awareness campaign about fire hazard labels, further advertising of the recalls, a review of existing compliance processes and a product safety compliance program.

Consumers who bought the affected items should stop using them and return them to an H&M store for a full refund; no receipt is required. The ACCC noted that paying an infringement notice penalty is not an admission of a contravention. H&M Australia is a subsidiary of Swedish company H & M Hennes & Mauritz AB and operates 32 Australian stores as well as an online store.