The Hungarian Competition Authority (GVH) has launched a campaign to help consumers navigate the upcoming Black Friday sales, which are set for November 28. The authority aims to ensure that shoppers make informed decisions and do not succumb to deceptive marketing practices.

In recent years, the GVH has observed that retailers often employ various tricks to exploit the shopping frenzy that accompanies Black Friday. These include advertising steep discounts of up to 80-90% on products that may not be readily available or using urgency tactics to pressure consumers into making impulsive purchases.

This year, the GVH is providing informative videos and advice on social media and video-sharing platforms to guide consumers towards making thoughtful and environmentally sustainable purchasing decisions.

Consumers are advised to verify essential information before purchasing discounted items, such as whether they truly need the product, if the discount is legitimate after considering additional costs like shipping, and to use price comparison tools to find better deals elsewhere.

The GVH is also monitoring pricing practices among online retailers and will take necessary actions if any violations are suspected, including launching investigations when warranted. Retailers are encouraged to comply with legal requirements regarding promotional practices to avoid legal issues.

Consumers can report any suspicious trading practices to the GVH, and detailed information on when and how to contact the authority is available on their website.