The President of the Polish competition authority, Tomasz Chróstny, has raised allegations of greenwashing against four companies: Allegro Polska, DHL eCommerce Poland, DPD Polska, and InPost. These companies are accused of using misleading marketing tactics that create a false impression of their environmental impact. Phrases like 'green fleet', 'zero emissions', and 'environmentally neutral' are said to be based on incomplete data or only pertain to a small part of their operations.

Chróstny emphasized that consumers, encouraged by ecological slogans, may choose products or delivery methods believing they are supporting the environment. If the allegations are confirmed, the companies could face fines of up to 10% of their turnover for each disputed practice.

Allegro's campaign 'Planting Trees for Package Collection' promised to plant a tree for every ten packages collected. However, a new condition introduced in 2024 required customers to submit an online dedication within 30 days, a change that was poorly communicated. Many users were unaware of this requirement, and the company did not adequately inform them through its app or during package collection.

Similarly, DHL's marketing claimed eco-friendly package collection, but investigations revealed that their fleet still largely consists of high-emission vehicles. The authority found that the company's environmental claims were based on misleading or unverifiable data.

DPD also faced accusations for promoting a 'green fleet' without considering the entire delivery process, while InPost's claims of 'zero-emission e-commerce' were challenged due to the high-emission nature of most of its fleet. The authority is also investigating other companies in the clothing, retail, e-commerce, and transport sectors for similar practices.