The Spanish competition authority, CNMC, has released findings from its latest Panel of Households, indicating that 63.1% of households with internet access utilize paid online audiovisual platforms such as Netflix and Amazon Prime Video.

Among these households, 60.1% reported subscribing directly to the service, while 14% accessed it through shared credentials from family or friends. Notably, 41.9% of users indicated that these services were included in their internet provider's package.

The data also shows that 34.6% of households used only one platform, while 26.1% used two, and 18.8% used three. Remarkably, one in five households accessed content from four or more platforms.

Netflix emerged as the leading platform, favored by 44.6% of users, followed by Amazon Prime Video at 19.7% and Movistar Plus+ at 17.8%. Disney Plus and HBO Max were used by 6% and 5.3% of households, respectively.

In terms of overall audiovisual consumption, traditional open television remains the most consumed service, averaging 2 hours per day on weekdays and 2.4 hours on weekends. Video on demand services ranked second, with varying consumption patterns across different age groups.

The CNMC's survey, conducted in the second quarter of 2025, included responses from 5,176 households and 8,709 individuals, providing valuable insights into consumer behavior in the audiovisual market.