On August 1, 2026, several new rules will be implemented to enhance competition in both public and private sectors in Sweden. A new law regarding public sales activities will replace previous regulations under the competition law, granting the Swedish Competition Authority (Konkurrensverket) enhanced powers to promote effective competition.

The new law, known as LOS, applies to the state, regions, municipalities, and legal entities under public influence. It introduces a permanent prohibition against unfair public sales activities that could negatively impact private businesses. Exceptions are made for activities aligned with government decisions or justifiable from a public perspective.

Under LOS, Konkurrensverket can order public entities to cease violations or accept commitments from them. The authority can also impose market disturbance fines of up to 20 million kronor.

Starting January 1, 2027, public entities will be required to regularly evaluate and report on their sales activities.

Additionally, amendments to the competition law will empower Konkurrensverket to take action against barriers to effective competition, allowing investigations into market structures and practices that hinder competition, even if they are not explicitly prohibited.

Furthermore, the new rules will enable Konkurrensverket to intervene in mergers on local or small markets, expanding its authority beyond national or significant market impacts. Companies may also face extended information obligations regarding planned mergers that previously did not require notification.