The UK Competition and Markets Authority (CMA) has introduced a new three-year strategy focused on enhancing competition and consumer protection in the UK. This initiative aims to address the current economic pressures faced by households while fostering a more dynamic and resilient economy.

Reflecting on the past year, the CMA has implemented over 75 changes through its 4Ps programme, which emphasizes stakeholder engagement and streamlining processes in merger control. The authority has also imposed significant financial penalties and secured payments to support public services like the NHS.

The new strategy, covering 2026 to 2029, is built on the principles of reality, responsibility, and results. It aims to stimulate economic growth while ensuring that competition remains effective and consumer rights are upheld. The CMA plans to enhance its role as an enabler of competition by advising the government on pro-competitive interventions.

Five core objectives have been outlined in the strategy: advocating for effective competition, championing consumer rights, enabling competition through government advice, attracting investment, and delivering tangible benefits for the UK economy. The CMA emphasizes the importance of accountability and agility in achieving these goals.