The Hungarian Competition Authority (GVH) is encouraging families to utilize its online price tracker, especially as Easter approaches. This tool allows users to monitor the daily prices of over 5,000 food and household products across more than 1,800 stores nationwide, potentially saving families thousands of forints during their holiday shopping.

As Good Friday approaches, many consumers are preparing for large grocery shopping trips to gather ingredients for festive meals. The price tracker, available at www.arfigyelo.gvh.hu, assists consumers in making informed purchasing decisions, contributing to a decrease in food price inflation.

In February 2026, Hungary experienced its lowest inflation rate in nearly a decade, with consumer prices rising only 1.4% year-on-year. Notably, food prices, excluding hospitality services, decreased by 3.2%. Specific products saw significant price reductions, including margarine and canned meat.

Launched on July 1, 2023, in collaboration with the government, the online price tracker initially monitored 62 product categories. It has since expanded to cover 140 categories, including a wide range of food items essential for Easter celebrations.

The price tracker not only helps families save money but also saves time during the busy Easter shopping period. It features a customizable shopping list that allows users to compare prices and rank stores based on their selected items. Additionally, a map filter enables shoppers to find nearby stores with current offers.

The GVH has noted that the price tracker has led to a nearly 10% reduction in gross margins for retailers on dairy products. Estimates suggest that the system saved Hungarian households around 20 billion forints during the winter of 2023-24 through its price-reducing effects. Following Hungary's example, Slovakia has recently launched a similar online price comparison system, and Austria is considering implementing one as well.