The Hungarian Competition Authority (GVH) is intensifying its efforts to protect consumers and ensure fair market competition in 2026. Thanks to its consistent enforcement actions and smooth cooperation with businesses, the GVH has collected nearly 2 billion HUF in competition supervision fines for the national budget this year. Additionally, targeted measures against global and domestic e-commerce players have resulted in further billion HUF compensation for Hungarian consumers.

Recent cases handled by the GVH highlight the practical benefits of competition authority investigations. For instance, the company About You was required to pay 500 million HUF, while Temu had to compensate Hungarian consumers with at least 882 million HUF. The GVH's proactive approach has also led to 134 million HUF in support for the SOS Children's Village Foundation, which assists disadvantaged children.

The GVH is currently investigating 22 different cartel cases involving over 250 companies and examining around 1800 public procurement tenders. In 2026 alone, six new cartel proceedings have been initiated, sending a clear message to offending companies: the GVH maintains a zero-tolerance policy against market-distorting cartels and anti-competitive agreements.

Furthermore, the GVH has focused on regulating modern commercial channels and verifying sustainability claims. Recently, it concluded an investigation into influencer marketing, enhancing transparency in social media content for young audiences. The GVH's actions have prompted domestic bottled water and soft drink companies to launch comprehensive sustainability and educational campaigns to inform consumers accurately. Additionally, the GVH is assisting companies in complying with the new EmpCo directive effective from September 27.

The GVH aims to continue its effective procedures to avoid lengthy court processes, ensuring that its investigations yield immediate, tangible economic benefits for Hungarian society. The authority's decisions are supported by the fact that the total amount of competition supervision fines imposed this year, approximately 2 billion HUF, has been paid by businesses into the fine collection account, which contributes to Hungary's central budget.